Building a strong brand is about more than just a logo. It is about creating a visual language that tells your story, connects with your audience, and supports your business goals. Whether you are launching a new brand, refining an existing identity, or simply need standout marketing materials, I am here to help bring clarity and creativity to every element.
From building out full brand identities, including logos, color palettes, typography, and brand guidelines, to one-off marketing assets like brochures, social media graphics, packaging, and more, I collaborate closely with you to develop designs that feel elevated, intentional, and uniquely you.
No matter the project size, my goal is to make your brand as thoughtful and well-crafted as the work behind it. I ensure consistency across every touchpoint and help you stand out with confidence.
Let’s work together to build a brand experience that feels authentic, professional, and ready to grow.
OFFERINGS
Logos
Branding
Brand Guidelines
Digital Marketing
Print Marketing
Video
Websites
Packaging
Listing Presentations
Offering Memorandums
Set Production Design
Product Styling
And More…
Art Direction | Visual Development | Storyboarding
For Callaway Golf’s campaigns, I created storyboards, visual development, and supporting graphics to translate campaign objectives into cohesive visuals that enhanced both marketing efforts and the brand narrative. By aligning creative concepts with the goals of each product launch, I ensured every campaign element was visually consistent, strategically focused, and effectively communicated the brand’s key messages. This work helped bring product stories to life while maintaining a seamless connection between Callaway’s offerings, marketing initiatives, and audience engagement.
Branding | Visual Development | Product Styling
I helped evolve Drake’s Organic Spirits’ visual identity to better reflect the brand’s true organic roots. By transitioning from 3D-rendered artwork to real fruit and collage-style designs, we created a more natural and authentic look that celebrated the brand’s ingredients and commitment to organic quality. The visuals also incorporated imagery inspired by the Galapagos Islands, highlighting Drake’s philanthropic efforts to support the Galapagos Fund. This refreshed direction aligned the brand’s visuals with its values and fostered a stronger, more meaningful connection between its products and its mission.
MUNICIPAL 4AM Club Logo Animation
Logos
Digital Marketing
Product Launch Video
Product Launch Video
Print Marketing | Listing Presentations
Packaging
“Janielle is an incredibly talented Sr. Graphic Designer who not only creates beautiful, polished designs but also sets and maintains our brand standards with ease. She’s the first person everyone turns to for design help, and her concepts are always so strong it’s hard to choose just one. Agents love working with her and often request her by name for special projects, and she’s trusted to lead the design for major company initiatives and campaigns. Whether it’s a large campaign or a quick request, she always delivers work that feels top-tier.”